The EURA's research in the field of managment mainly focus on Innovation and R&D Management. It aims to identify and idscuss different approaches to innovation, in order to understand the nature of innovation in terms of technological novelty (e.g. radical, breakthrough, disruptive) and the degree/type of impact on the market, entailing the need to develop radically new business models or to adapt the existing business model to reach new types of customers/previously unreached groups.
Through the fundamental concepts and tools of R&D and IP Management, Open Innovation and Business model innovation is discussed providing detailed guidance on the relevant implications from both the Academic and the Managerial perspectives.
Within this framework, the main areas of research cover technological trends and advancements in R&A, sustainability and impact on the labour market, technology assessment, financing of R&A businesses and start-ups and business models.